Unilever’s Sustainable Detergents

Unilever’s Sustainable Detergents: “

BusinessWeek: When Unilever (UN) challenged its scientists to come up with a detergent that uses fewer resources, greener materials, and less packaging, few thought it was possible. Yet Small & Mighty, the industry’s first super-concentrated liquid detergent, launched in October 2005 in a partnership with U.S. retailer Wal-Mart Stores (WMT), 18 months ahead of rivals such as Procter & Gamble (PG). What started as a means to boost Unilever’s green credentials now is opening up avenues of innovation that are helping to drive growth in the company’s once-lackluster laundry unit. Since rolling out Small & Mighty in Europe in January 2007, more than 30 million bottles have been sold.

The virtue of the product is that consumers can wash the same amount of laundry with one-third the detergent. Smaller packaging means each bottle uses 55% less plastic, enabling retailers to stock three times the number of bottles in the same space, saving on labor and out-of-stock costs. There’s big savings for Unilever, too, in manufacturing and transportation. The company says it saves 500 million gallons of water and 150 million pounds of plastic each year. And the smaller bottle means Unilever can transport three times as much product in every truck, saving 26 million gallons of diesel each year. ‘It’s a good example of how good environmental practice is good for the company’s bottom line,’ says Keith Weed, Unilever’s group vice-president for home care.

Unilever’s Laundry Biz Is Greener, and Growing [BusinessWeek]

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(Via CoolBusinessIdeas.com.)